1 what is SEO?
SEO or Search engine optimization is a set of activities . When a webpage or website is properly optimized, it appears in top positions for the queries on a search engine.
The purpose of SEO is to increase the organic or unpaid traffic to your website or webpage through organic search engine results.
2 Why is Seo so important ?
SEO increases visibility and improves rankings on the website .One of the most important functions of SEO is to increase your visibility, which means making it easier for prospects to find you when they search for something you have to offer. Visibility is directly related to your ranking.
3 What is on-page & off-page SEO?
- On-page: The process of optimizing web pages by influencing internal factors like content quality, HTML source code, content structure, keyword density, meta title and description, page title, url structure, internal linking, etc. is called on-page SEO.
- Off-page: Improving the performance of a website on a search engine with the help of external factors like link building, blog directory submissions, forum submissions, social bookmarking, social media engagement, etc. is called Off-page SEO.
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